The core identity is created: mark, typography, palette, usage rules.  

Deliverables: logo set, type system, palette, vector & raster files. 

Visual assets for all touchpoints: stationery, presentations, promo, brochures.  

Deliverables: templates, mockups, asset kit. 

Complete packaging design: structure, graphics, mandatory info, production optimization.  

Deliverables: 3D mockups, print-ready files, material specs. 

Design for websites, landing pages, apps.  

Deliverables: wireframes, UI kit, prototype, component guide. 

Physical experiences at point of sale: totems, POS, ambient, signage.  

Deliverables: concept boards, technical specs, implementation mockups. 

Animations, idents, promo clips, motion assets.  

Deliverables: video versions, storyboards, idents. 

Visual and component rules consolidated into a complete system.  

Deliverables: design system, component library, implementation specs. 

Testing in real or simulated contexts.  

Deliverables: testing reports, optimized variants, recommendations. 

Production supervision for quality and consistency.  

Deliverables: production checklist, QA reports, delivery coordination.