APA DIN NOY
Bottled water, driven by social causes.
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PRODUCTS
2014
Strategy is translated into form and meaning, shaping the visual and verbal language of the new brand. This is where identity takes shape: a synthesis of insight, design, and emotion.
The core identity is created: mark, typography, palette, usage rules.
Deliverables: logo set, type system, palette, vector & raster files.
Visual assets for all touchpoints: stationery, presentations, promo, brochures.
Deliverables: templates, mockups, asset kit.
Complete packaging design: structure, graphics, mandatory info, production optimization.
Deliverables: 3D mockups, print-ready files, material specs.
Design for websites, landing pages, apps.
Deliverables: wireframes, UI kit, prototype, component guide.
Physical experiences at point of sale: totems, POS, ambient, signage.
Deliverables: concept boards, technical specs, implementation mockups.
Animations, idents, promo clips, motion assets.
Deliverables: video versions, storyboards, idents.
Visual and component rules consolidated into a complete system.
Deliverables: design system, component library, implementation specs.
Testing in real or simulated contexts.
Deliverables: testing reports, optimized variants, recommendations.
Production supervision for quality and consistency.
Deliverables: production checklist, QA reports, delivery coordination.
Prototyping, testing and validation before implementation.
Spark is the phase where strategic direction becomes tangible for the first time, through an iterative process of prototyping in which the visual identity, verbal language and system elements are built, tested and validated before being finalised.
Prototypes can take different forms depending on the nature of the project: visual identity variants evaluated in real context, packaging mockups, digital interfaces validated with real users. The goal is the same in every case: to verify that what we are building is both correctly executed and correctly defined, before any decision becomes irreversible.
The result of this phase is a coherent system, clear enough for implementation and flexible enough to support the natural evolution of the brand over time.
Bottled water, driven by social causes.
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PRODUCTS
2014
Frozen vegetables that shatter the negative perception.
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FMCG
2024
Off-road Adventures into the Carpathian Wild
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EVENTS
2026
Social app focused on meaningful connections.
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MOBILE APPS
2026
Branding in industrial sectors.
Brandingmag Interview
Down with aspirational adjectives.
Design Thinking for community engagement.